CPA Affiliate Marketing ZbangMarketing.com

The acronym CPA stands for Cost Per Action. CPA Offers are in most cases offers where a person is asked to fill out a form. Different companies (advertisers) require different information. Some are happy with only a zip code or an email address while others collect an entire profile. Your role as an affiliate (publisher) is to act as the middle man between the Advertiser and the CPA network.

You will be the one who goes out there, drive traffic to the offer and get paid every time an action is taken. Your commission is paid by the CPA network. Here is an example of how this works: the CPA networks charges the advertiser $4.50 per lead, the CPA pays you $3.50  for every lead you generate. The difference, a $1.00 in this case, is what the network keeps. And that’s what keeps them in business and in most cases very profitable.

You can expect to earn anywhere between $0.25 and $3.75 anytime you get a person to fill out a short form with, let’s say, a zip code or an email address. For longer forms where lots of information is required some companies pay up to $150.

The appeal of CPA offers is tremendous very much because these offers convert in a much higher rate than others where a prospect has to purchase something. Very often these offers provide an incentive in a form of a free download in exchange for information, hence the higher rate of conversions.  

You can begin by applying to several CPA networks, bearing in mind that some are more stringent than others. In your application you want to appear as professional as you possibly can. The largest networks will not approve you unless you are able to convince them you are experienced enough to drive quality traffic to their offers.
If your application is not approved by some, don’t lose heart. Keep submitting to others until you are approved by several. In time, as you gain enough experience, you will be easily accepted to any CPA network you desire.

Once approved by a network you will be assigned a dedicated affiliate manager. This person is your best contact. Make sure you establish good relationship with him or her. They are there to help you find the most popular and best converting offers, as well as place your conversion codes on the advertiser’s success page. Once you begin to generate a good amount of traffic to any offer you can then feel free to contact your affiliate manager and negotiate a higher commission.

CPA offers are becoming very popular amongst affiliate marketers. There are practically hundreds, if not thousands, affiliate networks out there. Some of them have over a 1,000 different offers in different markets (verticals). You don’t need to be a genius to promote CPA offers, but you do need to know what you are doing. I recently came across a course that is, in my opinion, the best out there. Not only does it teach you how to promote CPA offers, but it also reveals secrets that until now have been guarded very tightly by the big dogs. You can learn all about it by visiting: CPA-Arbitrage

By: D. More