CPA Offers and How to Select the Winners
Unless there is a demand for a specific CPA offer, that offer is of no value to you. Therefore you must be very careful with the offers you select. The two things that work against you with CPA offers are traffic and time. You want to make sure that the keywords associated with the offer can generate high traffic. CPA offers may have a short life span. Therefore, the sooner in the game you begin to promote a good offer the better.
Before wasting your time by building a whole campaign around an offer, the first thing you want to find out is whether there is a demand for the product. Here is how you do it:
Make a list of the most relevant keywords to your product. Once you have that list head to https://adwords.google.com/select/KeywordToolExternal and determine the search volume for each of the key words in your list.
You want to make sure the approximate monthly number of people who search for you main, most relevant, keywords for the offer are high. Keywords with a motherly search volume of 200 or so are not what you are looking for. You want to see a monthly volume of at least 7 or 8 thousands and the higher the better.
If you are promoting a Caribbean vacation offer here are some of the keywords and the monthly search volume for each.
Caribbean vacation 673,500
Caribbean vacations 90,500
Caribbean vacation deals 49,500
Caribbean vacation packages 27,100
Caribbean vacation package 8,100
Now that is something worth going for. Sometimes you will find that the most relevant keywords to an offer have a monthly search volume in the hundreds of thousands and even in the millions. That’s great! You have just discovered that there is tons of traffic out there. Another way to gauge demand is by using this wonderful free tool by Google: http://www.google.com/insights/search
With it you can compare the search volume across categories, regions and time frames.
And now that you found that the offer is in demand it is your job to generate that traffic to your offer. This is the time to put together a campaign, launch it and see how well you do with it. It is always a good idea to simultaneously launch the same campaign on the three major search engines: Google, Yahoo and MSN. Another good idea is to test the same offer from different CPA networks.
To learn more about CPA Marketing and CPA Offers you can visit CPA Arbitrage
By: D. More
Tags: CPA Arbitrage
