CPA Offers and the Importance of Gauging the Competition
Before deciding to promote a CPA offer it is always a good idea to find out the level of competition out there. We all dream of finding a ‘hot’ offer with very little, or no, competition, but chances that this will ever happen to you are close to zilch, or at least so is the case for most affiliates. The smart affiliate will often find some loopholes and thus dominate. Knowing how to research your keywords can create this magic for you too.
Here is how you do it:
The first thing you want to do is find out how many ads promoting the same offer are out there. That you accomplish by simply typing in into Google, Yahoo or MSN any of your most relevant keywords. It is the sponsored ads promoting same offer that you want to count.
So you have counted and found that the competition is fierce (many affiliates are promoting same product). Don’t Panic! The good news is that the product is actually in high demand and that’s exactly what you want. However, the bad news is that your Cost Per Click (CPC) will most likely be high for those keywords. This you can overcome by writing a better ad that will yield a high CTR (Click Through Rate), rewarding you with a higher Quality Score and thus a lower CPC.
Now back to the smart affiliate and the magic:
What you want to do now is take each of your keywords for that offer, typing in, one at the time, into any of the above mentioned search engines. The magic happens when you come across a keyword that has high search volume, but very low competition.
Bear in mind that most affiliates either don’t know this trick or are simply too lazy to do the extra work. But what they don’t know or are too lazy to apply causes them to leave a hefty amount of cash on the table. This is bad for them but a great reward for you simply for knowing what to do and applying it.
Even only a few of these keywords, aka golden nuggets, in your arsenal will be enough to bring you tons of leads at a very low CPC. There is where the real money is being made. Those who do the work and are lucky enough to find those keywords, guard them with their lives. When you find your own golden nuggets that’s exactly what you should do too.
Now that you know this little secret/trick you can also understand why it is so important to gauge the competition.
If you wish to learn more about the art of CPA marketing you can do so by visiting:
CPA Arbitrage
By: D. More
Tags: CPA Arbitrage
