CPA Offers: Play It Fair Or Get Out Of The Game
Being terribly unregulated, the CPA networks attract some affiliates to promote CPA offers who end up abusing the system. To find out how bad this trend has become, all one needs to do is visit some of the affiliate forums where these cyber thugs gather to share their latest scheme. Their idea of making money is to cheat the CPA network by generating leads unethically. But what these affiliates do not realize is that the game they engage in causes everyone to lose, including, and especially, them.
Most affiliates are honest and do very well with CPA offers; they earn their money the old fashion way – the ethical way.
The problem begins with a group of careless affiliates whose ethics sucks. These are those affiliates who rather spend their creative juices on finding ways to generate bogus leads than play it fair. They have no qualms about building a landing page using fake testimonials and making outrageous claims about an offer. They are so blinded by their greed that nothing else is important to them.
But like all thieves, they end up hiding or running. Living in constant fear of being caught, they try to keep a low profile, moving form one network to the next. But once caught they will be banned and will not get paid. And once banned from one network, they are practically banned by all, as they are put on the Black list that is shared amongst most networks. The only way such an affiliate can ever re-join those networks is come up with a new identity.
And although the cheaters are the minority, the consequences of their action affect everyone. Here is why: When a network sends the advertiser fake leads, the advertiser can choose not to pay the network. To make up for the loss, the network punishes all their affiliates by shaving off a certain percentage of the actual leads that those affiliates generate. In fact the cheaters’ phenomenon has become so prevalent that shaving off 10% or so is now the standard with most networks.
Until all the CPA networks come up with an efficient system that is able to track how each affiliate generates his/her leads, the rest of those who promote CPA offers the honest way will have to pay the price. The cheaters will do a world of good to themselves and others by playing fair. They must be told in the clearest terms to either play it fair or get out of the game.
By: D. Moryossef
Tags: affiliate markeing, CPA Arbitrage, CPA marketing, cpa networks, cpa offers, ppc marketing
