How can i control the High CPA?in PPC Marketing? Any Suggetions Please?

If your CPA is high, there are two possible problems. You might legitimately have a poor performing campaign. You could be bidding on the wrong keywords or overbiddding on the right ones.

Also, you might have a website that doesn’t convert visitors to sales. Many people who are dissatisfied with their PPC campaign focus only on the campaign, ignoring the latter as a possible cause.

If you lack the in-house expertise to diagnose your PPC issues, you should consider outsourcing to a third party.

This entry was posted on Thursday, January 21st, 2010 at 1:55 pm and is filed under CPA marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “How can i control the High CPA?in PPC Marketing? Any Suggetions Please?”

ryan r Says:
January 21st, 2010 at 7:02 pm
If your CPA is high, there are two possible problems. You might legitimately have a poor performing campaign. You could be bidding on the wrong keywords or overbiddding on the right ones.

Also, you might have a website that doesn’t convert visitors to sales. Many people who are dissatisfied with their PPC campaign focus only on the campaign, ignoring the latter as a possible cause.

If you lack the in-house expertise to diagnose your PPC issues, you should consider outsourcing to a third party.
References :
kansas_dragon Says:
January 21st, 2010 at 7:39 pm
If you want a great book on really getting control of your PPC campaigns, and understanding how to monitor it, get a copy of Perry Marshall’s Definitive Guide to Google Adwords.

http://www.perrymarshall.com

I’ve used his advice successfully.. it’s a great resource.
References :

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